Starbucks case Essay Example | Topics and Well Written Essays - 250 words

Starbucks case - Essay Example Both the issues have emerged as vital ingredients of success that influence customer purchase behaviour and challenge the status quo of companies that becomes complacent in its performance and growth. The decision of Starbucks to diverse its business interests was primarily aimed at exploiting new opportunities for gaining market leverage. Coombe and Georghiou, (2002) assert that model of network relationship provide firms with plethora of informed choices for enhancing their performance outcome. Forging strategic business alliances become necessary business tools in the ever expanding and competitive global environment. In the fast transforming business dynamics, firms, therefore, are increasingly adopting new ways to meet the challenges of the evolving business compulsions. Changing preferences become one of the major motivating factors for fostering alliances as it helps firms to add value to their existing products and at the same time, helps them to diversify and maintain leverage against their rivals. Hence, Startbucks has bright future prospects and Poole should hold on to the Starbucks stocks. (words: